Wholesale Marketing Experience Manager

About the position

HEYDUDE is seeking a Wholesale Marketing Experience Manager to lead wholesale brand execution and elevate the customer experience across key North American accounts. In this highly collaborative individual contributor role, you will develop and execute visual merchandising, branding and marketing strategies that bring the brand and product stories to life, ensuring a consistent, compelling, and impactful presence across wholesale environments. Partnering closely with internal cross-functional teams and retail partners, you will drive campaign implementations, product launches, and in-store brand activations, delivering flawless execution, maintaining brand standards, and maximizing consumer engagement at every touchpoint.

Responsibilities

• Develop account specific in-store marketing/branding solutions for top tier partners, priority doors, and shop-in-shop concepts
• Proactively develop in-store renders to assist with sell-in of key programs and initiatives
• Develop and own the wholesale fixture ordering processes including budget, tracking inventory, reorders and lifecycle management
• Support key account in-store initiatives, POP kit development and rollout, shop-in-shop programs, and any customized fixture solutions
• Build and maintain visual presentation standards and guidelines specific to wholesale
• Lead and manage third-party field agency responsible for implementing visual display guidelines across wholesale partner stores
• Partner with agency to plan visit cadence, coverage strategy, and prioritization by account tier, volume, and seasonal initiatives
• Review and approve store visit reports, photos, and feedback to assess execution quality, compliance, and opportunities for improvement
• Collaborate with Sales and Marketing teams to align field execution with business priorities and door-specific needs
• Manage budgets related to third-party services, ensuring cost efficiency and alignment with scope of work
• Stay current on footwear retail trends, consumer behavior, and competitive merchandising to keep the brand relevant and differentiated
• Oversee design and development managing the end-to-end process of graphics, fixtures, and furnishings ensuring accuracy and on-time delivery for trade shows and trade show environments
• Own relationships with external vendors to execute designs within budget and on time
• Partner with Wholesale marketing le on account associate events (e.g. managers meetings, associate trainings) to ensure elevated branding experience
• Lead the graphic needs for key external sell-in meetings and internal brand conferences on behalf of wholesale, ensuring brand presence is impactful, cohesive, and aligned with seasonal business goals

Requirements

• Bachelor's Degree and/or equivalent experience in related field
• At least 5+ years of visual marketing/branding experience in the footwear/apparel industry
• Software including Adobe Suite, In Design, SketchUp and AI platform familiarity
• Self-motivated and ability to work both independently as well as collaboratively
• Ability to work in a fast-paced, always-changing environment
• Idea-driven, ability to take initiative, and a creative problem solver
• Keen attention to detail
• Strong organizational and time management skills; ability to handle multiple priorities a must

Benefits

• medical
• dental
• vision coverage
• life and AD&D
• short and long-term disability coverage
• paid time off
• employee assistance
• participation in a 401k program that includes company match
• company incentive program