[Remote] Copy of Lead UI/UX Designer – DTC eCommerce Brand

Note: The job is a remote job and is open to candidates in USA. Whiskey Library is a direct-to-consumer eCommerce brand seeking a Lead UI/UX Designer to enhance customer experiences across their digital platforms. The role involves strategic design, user research, and collaboration with cross-functional teams to create high-performing shopping experiences that drive business growth.

Responsibilities

• Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences
• Conduct UX research and analyze customer behavior to identify friction points and opportunities
• Create user flows, wireframes, prototypes, and high-fidelity designs
• Continuously improve site usability, accessibility, and customer satisfaction
• Design experiences that improve engagement, conversion rates, average order value, and retention
• Collaborate with growth and marketing teams to develop and test new landing pages, offers, and funnels
• Use analytics, heatmaps, session recordings, and A/B testing insights to guide design decisions
• Balance creativity with measurable business outcomes
• Develop and maintain scalable design systems and UI component libraries
• Ensure consistency across all digital touchpoints while evolving the brand experience
• Establish design standards, workflows, and best practices for the team
• Advocate for high-quality visual design and user experience across the organization
• Partner with developers to ensure pixel-perfect implementation
• Collaborate with marketers, copywriters, and eCommerce managers to launch campaigns and site improvements
• Mentor and provide feedback to designers and creative team members
• Drive projects from concept through execution with minimal supervision

Skills

• 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups
• Strong portfolio demonstrating exceptional UX thinking and visual design
• Proven experience improving conversion rates and customer experiences through design
• Expertise in Figma and modern design workflows
• Strong understanding of responsive design, accessibility, and usability principles
• Experience collaborating closely with developers and product teams
• Ability to prioritize effectively and manage multiple projects simultaneously
• Experience with Shopify or similar eCommerce platforms
• Familiarity with A/B testing tools and analytics platforms such as Google Analytics, Hotjar, Microsoft Clarity, or similar tools
• Experience designing subscription, retention, or loyalty program experiences
• Basic understanding of HTML, CSS, and front-end development constraints

Benefits

• REMOTE (work model)
• Opportunity to shape the customer experience of a growing DTC brand
• High-impact role with direct influence on revenue and customer satisfaction
• Collaborative, fast-moving, and entrepreneurial environment
• Freedom to experiment, innovate, and drive meaningful change

Company Overview