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Customer Marketing Analyst, Target
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Customer Marketing Analyst, Target
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About the position
We have a current opening for a Customer Marketing Analyst, Target and are actively reviewing applications. As the Customer Marketing Analyst – Target you will serve as a strategic business partner to the Target sales team, delivering data-driven insights, financial analysis, and compelling business storytelling to drive profitable growth. You will be responsible for proactively identifying opportunities, monitoring business performance, and translating data into actionable recommendations that influence customer strategy, joint business planning, and innovation initiatives. To excel in this role, you'll bring a combination of strong analytical capability with commercial acumen and the ability to clearly communicate insights in both internal and customer-facing settings. This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.
Responsibilities
Mine and synthesize customer and syndicated data (Circana, TCN, POL, etc.) to develop insights and growth recommendations
Lead analytics for business reviews, line reviews, innovation sessions, seasonal presentations, JBP and Top-to-Top meetings
Analyze seasonal sell-through to provide forward-looking recommendations
Analyze trade spend against volume, revenue, and profitability targets
Evaluate promotional effectiveness and ROI
Monitor KPIs and maintain Target JBP scorecard aligned to key financial metrics
Provide visibility to trade investment, volume delivery, innovation performance, and channel KPIs
Develop and maintain dynamic scorecards to monitor business performance
Create clear, executive-ready presentations that translate analysis into business implications (JBP-True, Channel MBR)
Complete ad hoc analysis to support sales leadership decision-making
Actively participate in annual planning and forecast processes
Attend customer meetings alongside the Account Manager as needed, contributing analytical perspective and recommendations
Partner with Sales, Channel Marketing, Finance, Trade Marketing, Category Management, and Broker teams
Requirements
At least 3 years at a CPG company preferred
Bachelor’s Degree in business, M.B.A. is a plus
Knowledge of Circana, TCN, POL
Knowledge of SAPTM is a bonus
Category management experience is preferred
Strong math, analytical, and critical thinking skills
Detailed oriented with solid planning and organizational skills
Ability to manage multiple projects in a proactive and timely manner
Ability to generate positive relationships and foster a team environment
Good communication skills, including strong writing and presentation skills