Instagram/TikTok carousel scripts (paired with our in-house designer — you write, they design)
Website copy: homepage, product pages, brand story page
Occasional email or ad copy as needed
Brand tone: Rugged, authentic, a little rebellious — outdoor cooking meets premium craftsmanship. Not corporate, not generic "premium quality" copy. Real proof over polish, specific over vague, confident without being salesy.
What I'm looking for:
Portfolio showing brand voice work for food, outdoor, or lifestyle brands. Personality-driven copy, not generic SEO or corporate work
Copy that sounds like a real person, not ad-speak
Comfortable working from a detailed brand brief and real source material (reviews, quotes, brand facts) — everything must stay grounded in what's actually true, no invented quotes or claims